Advertise your business in API

NEWS FLASH - API's readership increasing by thousands

Data released by Roy Morgan Research on 10 August 2012 reveals thousands more Australians are turning to Australian Property Investor magazine, the country's leading source of property information and news.

While the magazine posted an impressive readership figure of 122,000 in the 12 months to March 30, 2012, it has defied the odds in a slow property market to achieve an even higher audience reach of 128,000 in the year to June 30, 2012. API's year-on-year readership gain was over 30%!

We're the market leader in residential property magazines

API is Australia's highest-selling residential property magazine.

API is the only Australian property magazine distributed worldwide through Zinio, the world's largest electronic newsstand.

API is one of the top-selling titles in Zinio's Australian newsstand. (The titles on this Zinio page are shown in order of weekly sales volume.)

Circulation

According to the latest Roy Morgan Readership Survey for the 12 months to December 2011, API has an average monthly readership of 117,000. That's a massive 19% INCREASE over the Roy Morgan Readership Survey for the 12 months to June 2011.

(LATEST UPDATE: API's average monthly readership for the 12 months to June 30, 2012, has increased to an incredible 128,000.  That's great news for our advertisers!)

API magazine has over 13,000 subscribers (up from approx. 11,000 in July 2012.)

API magazine is the only residential property magazine in Australia with its print circulation audited by the ABC (Audit Bureau of Circulations).

API magazine's ABC-audited average monthly sales for the period July-December 2011 were 23,057 copies: 22,802 in Australia plus 255 overseas.

Most of these people are planning to buy property soon.

Do they know about YOUR business?

As an API advertiser, you're in good company.

API is recognised as an effective advertising solution by a wide range of companies around Australia and the world, in many different industries. Our ad placements come from advertising agencies as well as direct bookings from clients.

Recent and past API advertisers include companies like Defence Housing Authority, various Australian Government departments (including the ATO), Suncorp-Metway, Westpac, Devine, Ray White Project Marketing, CBA Business Banking, Herron Todd White, Domain.com.au, Stockland, First Permanent (a Merrill Lynch subsidiary), CGU, several TAFE colleges and many others.

Many companies have advertised regularly in API for years, because they’ve learned from experience that we deliver results - not empty promises.

Target market

If your business provides goods or services of interest to property investors and/or home buyers (or high net worth individuals generally), advertising your business in API could prove to be a very cost-effective way to boost your turnover and get your phone ringing with new enquiries.

API magazine is targeted primarily at home buyers and rental property investors, with a secondary target of property professionals. Most API readers are planning to purchase property in the near future. Many plan to build and/or renovate. Australian Property Investor is also proving invaluable to investors planning to buy property outside their local areas (such as Australians buying/moving interstate and overseas investors buying in Australia) as it provides them with information about markets, developments, property services, etc. in the area they're buying in. This information may be hard to find in their local area.

Advertising opportunities

Australian Property Investor provides a unique opportunity to directly target prospective buyers of both homes and investment properties. Some products/services/advertisers likely to benefit most from API's particular readership would include:

• Property itself (e.g. real estate agents, property developments & projects, display homes)
• Financial/insurance services (banks, credit unions, finance and insurance companies)
• Professional services (solicitors, accountants, financial advisors, property consultants)
• Building/renovation services (architects, builders, trade services)
• Building/renovation products (e.g. new bathrooms, kitchens, roofs, tiles, paint, etc.)
• Information (books, seminars, software related to property investment)

If you're serious about marketing to property buyers and investors, give us a call today. We'll help you develop an effective, carefully targeted national advertising campaign.

Expose your business to overseas investors planning to buy Australian property!

API has hundreds of overseas subscribers and is available in bookstores and magazine outlets throughout Asia. API is also available in electronic format via Zinio, which is a big bonus for our overseas readers - and our advertisers who want to reach them.

Here's a interesting excerpt from an article in The Age newspaper on April 27, 2010 entitled "Taiwanese solution to soaring house prices: don't have kids":

 

 

Here's a link to the full article.

It's all about asking the right questions...

To help you make an informed advertising decision, here are four vital questions to ask any publication you're considering advertising in:

1. Is your circulation ABC-audited? If not, why not?

2. How many subscribers do you have?

3. Your media kit quotes a distribution (print run) of X, but makes no reference to actual sales. How many copies of your last issue did you actually sell through newsagents? (Compare these to API's audited circulation figures.)

4. Your media kit quotes a distribution (print run) of X. What was your actual print run for the last issue you printed? What will be the print run for the issue I'm planning to advertise in? (Many magazines change their print run each month, so the distribution figure in a media kit may be outdated.)

Media kit

Want to know what type of readers we have, and what they're planning to buy? Contact Laurie O'Brien at advertising@apimagazine.com.au or (07) 3335 2907 for a copy of the API media kit.

NOTE: All information on this page (circulation, etc.) is subject to change without notice. Please contact Laurie O'Brien for the most recent figures.

Advertising deadlines 2013

Issue	Booking/Cancellation Deadline	Material Deadline
January	8 Nov	9 Nov
Feb	30 Nov	5 Dec
March	7 Jan	10 Jan
April	4 Feb	7 Feb
May	7 Mar	8 Mar
June	4 Apr	8 Apr
July	10 May	15 May
August	7 Jun	12 Jun
September	9 Jul	12 Jul
October	9 Aug	14 Aug
November	6 Sep	11 Sep
December	8 Oct	11 Oct

Artwork specifications

Details for supplying artwork to the magazine can be found on our advertisement specifications page.

Other advertising and marketing options

Additional options include online advertising and bulk magazine and subscription purchases.